Cruz Blanca is a brewery and taco restaurant located on Randolph St. in Chicago. A Rick Bayless original.

While at Carrmichael Design, I had the opportunity of branding a majority of Rick’s restaurants, including Tortazo, XOCO, Leña Brava and many more. The Cruz aesthetic was inspired by the many patterns and palettes of Mexico City, we built a strong brand system with black and white stripes and heavy hitting colors. It was fun to say the least, and the beer is fantastic!